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ABOUT VICTORIA

BIOGRAPHY

Victoria Krundysheva is a conceptual fashion photographer, creative director, Broncolor GenNEXT ambassador as well as Sigma India ambassador, author of the book on creativity “Dare to Connect”.

Her style combines the technique, aesthetic and visual luxury of fashion with creativity, insight and storytelling of conceptual photography.

A Gold Winner in Fashion Category of Tokyo Photo Awards, her visual language is focused on exploration of aspirations, spaces and textures through spirited, sophisticated and vivacious imagery.

From young age she has been fascinated with the inner workings of creativity and psychology of creative processes. This interest found a practical application both in her professional life and in her passion for teaching and mentoring.

Living in India since 2012 and speaking fluent Hindi, her photo journey here began in 2015 but since then she has already established her name in fashion and conceptual photography working with such brands as Manish Malhotra, Titan, Taj, Celio and many others. She has also worked with multiple Indian celebrities.

She released various creative photo projects, some of which has gained a wide global acclaim and are currently a part of college curriculums; featured in more than 50 media/publications around the world (including Europe, Asia and Americas) with her creative photo series, judged photo contests and teaches photography and creativity in Symbiosis School of Photography.

All work of Victoria is inspired by her free spirit, metaphorical vision and attention to details.

ARTIST STATEMENT

Photography to me is my personal meditation, a way to connect with the world inside me and outside, to identify systems and cycles these worlds function within. My work is both intensely personal and loudly public. I take the major social constructs and issues, internalizing them to reflect my deepest engagement in each. Metaphorical representation of subjects allows me to show the overlooked connections between present and past, dreaming and awakening, logic and intuition where I draw the mystical, but evident parallels between emotional reality and physical world.

Each of my projects is not just about my subject, but about me equally. Each experience I go through is reflected and fundamental for my development as an artist.

I photograph my models in a synthetic world which I create within the existing one, so that each of them seems present and relatable, yet not entirely tangible.

My goal is to make viewer perceive the idea not just within the classical mind frames, but rather within their emotional state.

The journey of expression for me is continuous and reflects in composing – where the idea is dominating my style of composition and intensity of colour is defined by the external or internal source of inspiration– I use more toned down palettes for the work coming from place of my intuitive experiences and brighter tones calling out the social issues.

Slowly I have begun to find inspiration in human body and its ability to express,which has been my inspiration for projects I am currently developing as well as I have found myself to be drawn towards darker shades, which reflects in my project “The Dark Room”.

All of my work is accompanied by strong and elaborate verbal statements creating a synthesis of my artistic expression.

WORK

Fashion
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Conceptual
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Editorial
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